In my 34 year career in sales, I have noticed many important ingredients to a continued successful business. Whether I'm selling woman's apparel or designer jewelry online.

Trust...Always be truthful to your customers. As we all know, the customer is always right. Do what you say you will do with expediency. 

Product...Yes, it's all about the product. When the product you are selling is great, and the value is fair, then you have merged into the easy part of a sale.

Relationships...Many of my customers have evolved into friends and they have bought from me for years. This is the most important part of the business environment. Without relationships, you have nothing.
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